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Key Capabilities

Deduplicate Using AI

Train the model with your own enterprise data. SiNGL uses advanced algorithms and creates the scores for each record and decides whether 2 records belong to the same physical entity or not depending on the thresholds set.

Outcome: Obtain accurate deduplication.
Deduplicate Using AI

Platform

Platform Overview

Business Benefits

Discover direct and indirect benefits across revenue growth, cost optimization, and operational efficiency.

Revenue Growth

Improve Up-sell and Cross-Sell opportunities by analysing households relationships/life events

Improve marketing effectiveness

Increase campaign yield rate

Improve revenue through cross selling arising from M&A activity

01

Improve Customer Value

Hyper-Personalization

Eliminate Redundant calls and Improve first call resolutions

More seamless customer experience across channels

Improve Claims process

02

Cost Saving & Risk Reduction

Improve Onboarding / New Account Setup

Reduce duplicated campaign mailing, printing and posting costs

Improve Customer Retention

Reduce IT application development and maintenance costs through SOA

Reduce data quality/management costs

Reduce Fraud risk/abuse costs

03

Operational Efficiency

Less workarounds and manual data cleanup in reports

Reduce errors in the mailing of bills, statements, payments by ensuring data accuracy

Improve Trust in Reporting and BI systems

Less effort in integrating new systems (M&A)

Less effort to implement new Programmes & Initiatives

04

Industry Use Cases

Banking & Financial Services

Customer Onboarding

360-degree view including house-holding

Regulatory compliance (DPDP,GDPR,KYC,AML)

Integrate new systems quickly (M&A)

Identify Up-sell and Cross-sell opportunities

What Our Customers Say

Join thousands of companies that trust SiNGL for their master data management.

Before this project, our customer data lived in too many places — it was hard to trust what was right. Now, everything feels connected. We finally have one clear view of our viewers and subscribers, and it’s made our audience insights so much sharper. The SINGL rollout has really simplified how we understand and engage with people.

C

Head of Data & Audience Insights

Channel 4, UK

We serve customers across retail, membership, and community services, but data was managed separately. The SiNGL solution delivers a unified Customer 360 View for a single, accurate member record. AI-driven tools now maintain data quality automatically, allowing stewards to focus on analysis and improving engagement and decision-making.

E

Chief Information Officer

East of England Co-operative Society, UK

Customer records used to be a nightmare — duplicates everywhere, and sometimes the same customer looked different in every system. After implementing the SINGL solution, that’s all gone. Sales, finance, and operations now work off the same data, and it’s saved us hours every single week. It’s one of those changes that you quickly can’t imagine working without.

B

Head of IT Systems & Data

Brakes Group, UK

We’ve got operations spread across so many regions, and each used to handle customer data differently. The new SINGL system brought everything together. Suddenly, customer details are clean, reliable, and consistent — wherever you look. It’s made collaboration between markets so much easier, and customer service feels more personal now.

E

Global Data Governance Manager

Electrolux, UK

Our fan and membership data used to sit in silos, which made it tough to really know our supporters. With the new SINGL platform, we’ve got one clean, trusted view of everyone who interacts with us. It’s completely changed how we engage with fans — everything from communications to memberships feels more personal and connected.

R

Head of Digital Transformation

Rugby Football Union, UK

Before SiNGL, customer and broker data was scattered and inconsistent. Now, with the SiNGL platform and DataStewardship UI, we have a single, accurate source. The system simplifies data management, speeds up validation from hours to seconds, and improves overall data accuracy and efficiency.

U

Head of Data Management

Universal Sompo General Insurance, India

Before this project, our customer data lived in too many places — it was hard to trust what was right. Now, everything feels connected. We finally have one clear view of our viewers and subscribers, and it’s made our audience insights so much sharper. The SINGL rollout has really simplified how we understand and engage with people.

C

Head of Data & Audience Insights

Channel 4, UK

We serve customers across retail, membership, and community services, but data was managed separately. The SiNGL solution delivers a unified Customer 360 View for a single, accurate member record. AI-driven tools now maintain data quality automatically, allowing stewards to focus on analysis and improving engagement and decision-making.

E

Chief Information Officer

East of England Co-operative Society, UK

Customer records used to be a nightmare — duplicates everywhere, and sometimes the same customer looked different in every system. After implementing the SINGL solution, that’s all gone. Sales, finance, and operations now work off the same data, and it’s saved us hours every single week. It’s one of those changes that you quickly can’t imagine working without.

B

Head of IT Systems & Data

Brakes Group, UK

We’ve got operations spread across so many regions, and each used to handle customer data differently. The new SINGL system brought everything together. Suddenly, customer details are clean, reliable, and consistent — wherever you look. It’s made collaboration between markets so much easier, and customer service feels more personal now.

E

Global Data Governance Manager

Electrolux, UK

Our fan and membership data used to sit in silos, which made it tough to really know our supporters. With the new SINGL platform, we’ve got one clean, trusted view of everyone who interacts with us. It’s completely changed how we engage with fans — everything from communications to memberships feels more personal and connected.

R

Head of Digital Transformation

Rugby Football Union, UK

Before SiNGL, customer and broker data was scattered and inconsistent. Now, with the SiNGL platform and DataStewardship UI, we have a single, accurate source. The system simplifies data management, speeds up validation from hours to seconds, and improves overall data accuracy and efficiency.

U

Head of Data Management

Universal Sompo General Insurance, India

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SiNGL Inks

View All Blogs
Exploring the Basics of SiNGL: Key Concepts
SiNGL Blog

April 18, 2026

Exploring the Basics of SiNGL: Key Concepts

Learn how SiNGL simplifies enterprise customer data management through deduplication, golden records and real-time integration.

Read Article
Quantifying ROI with SiNGL: A Deep Dive
SiNGL Blog

May 02, 2026

Quantifying ROI with SiNGL: A Deep Dive

Understand how enterprises achieve measurable ROI with SiNGL through cost savings, operational efficiency and improved customer insights.

Read Article
SiNGL vs. Traditional MDM: Finding the Right Fit
SiNGL Blog

May 15, 2026

SiNGL vs. Traditional MDM: Finding the Right Fit

Compare SiNGL with traditional MDM systems and understand which solution best fits your enterprise data strategy.

Read Article

See SiNGL in action

Frequently Asked Questions?

Get answers to common questions about SiNGL, customer data management and enterprise data governance.

Our AI algorithms achieve 99.9% accuracy in duplicate detection through advanced machine learning models trained on millions of data points. The system continuously learns and improves its matching capabilities.

Yes, SiNGL offers comprehensive API integration and supports popular enterprise systems including Salesforce, SAP, Oracle, and custom databases. Our team provides full integration support.

Implementation time varies based on data complexity and integration requirements. Most customers see initial results within 2-4 weeks, with full deployment completed in 6-12 weeks.

SiNGL employs enterprise-grade security including end-to-end encryption, SOC 2 Type II compliance, GDPR compliance, and role-based access controls. Your data security is our top priority.

Get Started with Master Data Management

Join the long list of companies using SiNGL to create clean, reliable master data that drives business success.